Institut Supérieur de Marketing du Luxe


Founded in 1990 by Cartier, the Institut Supérieur de Marketing du Luxe (also known as "Sup de Luxe") was the first institute to notice the need to train managers and young designers directly by specialists from the world of luxury, sharing their knowledge and valuable experience in the sector.
Sup de Luxe satisfies the expectations of leading luxury brands, adapting its educational programmes to always be in synch with the constant evolution of the market and world economy.

One of the main advantages of Sup de Luxe programmes are its professional contacts. The institute has an excellent network of contacts that includes graduates in different parts of the world, many of whom currently run prestigious brands or collaborate with companies in the sector.

In 27 years, the institute has become the benchmark for the profession worldwide, and it is ranked number one for training specialised professionals in the luxury market.



Institut Supérieur de Marketing du Luxe offers exclusive programmes in the management of luxury businesses taught in French and English. These programmes are developed in France and Geneva. They are designed in close collaboration with companies in the sector, and are updated every year according to new trends.  

The institute offers the keys to success in the world of luxury, presenting multiple opportunities: exclusive programmes taught by professionals in the sector, weekly meetings with leaders of the field, business visits, specialised fairs, field trips, case studies set by brands and luxury design houses, meetings with employment and human resources agencies for leading brands.



— Marketing

(+33) 01 46930060

70 Galerie des Damiers - Paris La Défense 1

92415 Courbevoie Cedex